Ranking at the top position on search engines is a high priority for any e-commerce website. While paid search may help you place at the top of the search engine result pages (SERPs), the long-term cost to remain at that position may not be sustainable. And, you need Ecommerce SEO to achieve this.
Let’s look at some interesting facts and stats to know why Ecommerce SEO matters?
According to one industry report, more than 44% of people start their online shopping with a Google search. And, you are also one among them, right?
More than 37% of all traffic to any Ecommerce site comes from search engines. 23% of the Ecommerce orders are directly coupled to organic traffic.
So, it’s simple. If you want to compete in the online sphere, you must have an effective Ecommerce SEO strategy. Better Ecommerce SEO ensures that your products and services will be discovered online, and will help the visitors make their buying decisions fast.
And, based on the above stats, let’s dive into some of the actionable strategies for Ecommerce SEO. Before moving further, let’s understand, what is Ecommerce SEO?
It is the process of making your online store visible in the SERPs. When people research for the products or services you offer, you will get more traffic on your Ecommerce website.
Ecommerce SEO involves optimizing your headlines, Meta data, product descriptions, site navigation and internal link structure for a better user experience. Each product that you sell must have a dedicated page to draw traffic. Create a list of keywords for these pages as well as related keywords. Logmetix is one of the best Ecommerce SEO Company India that will make it easy for you to design the best ecommerce SEO strategy for your business.
If you already have a website populated with tons of products, we can help you with a solid strategy. Schedule some time with our team to know about the best Ecommerce SEO practices that are lacking in your SEO strategy.
The best practices for a winning Ecommerce SEO strategy
If you want people to find your products more easily, get in touch with us! We will check each item of your list to make an effective strategy.
- Use of the right keywords
Yes, keywords matter! You don’t want to overload your product titles or descriptions with these keywords, but they are important. Mention primary keywords in the description, product headline, sub-headlines, etc. These help Google understand your page in the right context.
- Analyze the keyword search volume, and user intent
Before using any keyword, make sure to do some research on it. Know how often people search it, and what people are looking for when they use that keyword.
- Conduct competitor research
If you don’t have any clue from where to start with on-page SEO, then your competitors will be the best bet. Focus on their keywords. Particularly, analyze the keywords on their homepage as well as their top product pages. Along with this, check out the landing page of your competitors and see how they use the specified keywords to optimize those pages.
- Focus on the home page SEO
This is one of the top pages of your Ecommerce website to optimize. The most important things which you must add and optimize are:
- Homepage title tag
- Homepage meta description
- Homepage content
Consider featuring your top products on the home page and your unique selling proposition.
- Simplify your website architecture
As you are adding your products or services to your online store, simplifying the site architecture is important. The search engine bots will discover your site pages based on the clear internal linking structure. This will boost Ecommerce SEO by showing how pages are connected to each other. This also increases the time of visitors on your site by encouraging them to explore further.
- Optimize product pages
We help businesses to add information on the product pages so that search engines can find them easily. Here are the key focus areas on which Logmetix, the trusted Ecommerce SEO company India works on:
- Product name
- Image optimization
- Adding videos
- Customer reviews
- Responsive design
We all do considerable shopping on mobile phones these days and using a responsive design for your ecommerce website is important to ensure a great user experience.
- Reduce page load speed
Page load speed is important for both mobile and desktop. The faster your pages will load, the better Google will rank you. We focus on eliminating those unnecessary elements from your webpages as much as possible. Reducing image size and dimension and removing plug-ins are important to reduce page load speed.
The best Ecommerce strategy includes:
- Keyword research: Finding the right keywords customers are searching to find your products
- Site architecture: Designing the site based on keyword research
- On-page SEO: Through strategic keyword optimization in the content and Meta tags
- Local SEO: To help drive local organic traffic
- Technical SEO: To make sure that the search engines can creep your website efficiently
- Link building: To help improve the authority of your website
- Content marketing: To drive organic visitors
If you follow these steps, your Ecommerce site will rank better and higher in search engines. If you have any additional questions regarding Ecommerce SEO or you want to improve your strategy, contact Logmetix. We are one of the best Ecommerce SEO Company India that will provide you with the best and targeted strategies to meet your requirements.