With every passing day, making a space in the mobile app marketing is becoming tougher and tougher. The rising competition is making things even more difficult in the already cluttered app market. The fluttering loyalty of the customers to the brands and the reduced numbers of ROI is not making things easier at all.
In such a scenario, the professionals of mobile app development solutions are trying to use push notifications as a weapon to win this competition. While push notifications are a great way to enhance the engagement of your customers, most businesses are not able to make the most of it.
What are the steps that they are taking wrong? If you are wondering the same thing, then this is perhaps the best place for you to find the answers. In the following section of this article, we have talked about some of the common mistakes that people often make with push notification. Check it out to find whether you are making such mistakes.
Too Many Notifications
You should never get confused about the quality and the quantity, the professionals of iOS and android app development services pointed out. If you are not getting the expected response from the push notifications of your application, you should check whether you are sending too many of them to your clients.
The professionals recommend sending one notification per day and not more than five per week. Notifications of these frequencies nudge the customers in the right direction without making them annoyed about it.
Ignoring the Time Zone
Are you sending the notifications to the user at the right time? Are you sure about that?
Sending the notification to your user at 5 o’clock in the morning would only irritate him or her. If you keep on doing this, they would very well opt out the notifications altogether. So, to enhance engagement of the customer, you should take into account the time zones of your subscribers before sending the notifications.
If you think that the positive days of personalized messages are over, think again. The professionals of mobile app development solutions point out that personalization is one of the most effective methods of sending notifications, and will still be relevant in the future as well.
Personalizing the push notifications gets you more attention from the customers and enhances the number of views and clicks as well. That means, it is the personalization which works in favor of you when it comes to converting users into leads.
Do you want to reach your target? You need to define your target audience first. Segment the information about the users effectively to create different groups. Segment the customers depending on their location, style of purchase, previous actions etc. This segmenting would help you to send the right notification to the right people, which will help you to reach the target.
No Testing or Optimization
Feedback analysis, visits, A/B testings and click statistics are some of the most powerful tools that you should use constantly. Without the proper testing, optimization, and the new approaches, the notifications and the content would become ineffective eventually. Since you have gone through the mistakes that people generally make about the notifications, it is time for you to check whether you are making any. If you are not sure what you should do even after reading the above article, don’t hesitate to get in touch with the professionals of iOS and android app development services.