Everyone these days knows how important it is for any business to implement different SEO tactics to get better rankings. While some of the factors, like the quality of content and the ease of use, is known to all, the professionals of SEO Agency India know many other tactics that help them to achieve better results.
In this article, experts have shared some of their secrets for people, who want to ensure a better SERP ranking for their website. Check the following section of this article to check out the tactics that only the experienced professionals use.
SEO and Website Architecture
It does not matter whether you are aware of this factor or not, but the architecture of your eCommerce site plays an important role when it comes to SEO. There are many reasons for creating an SEO-friendly website for your business.
Firstly, the convoluted and confusing architecture of eCommerce sites confuses the customers. More often than not, people do not stay hooked to the websites with complex structure, enhancing the bounce rate. The inflated bouncing rate sends a negative signal to the search engines.
Along with that, if the design of the website is too complicated, it is highly unlikely for the consumers to check out the products and make a purchase. Instead of wasting time on your site, the consumer will go to a competitor business with a more user-friendly site.
Google itself is the second reason. While crawling through the site, if the bots find it too complicated to understand, it will keep crawling the same page over and over.
That will keep them from crawling other high-value pages and indexing them. Known as the index bloat, this is a common SEO issue which you need to address if you want a better ranking.
It is always better to keep the architecture of the site simple. The professionals of SEO Consulting Services think that you should not keep any pages on your website that require more than three clicks to reach from the home page.
On-Page Optimization
It is yet another important factor that you need to address. In the field of SEO, on-page optimization works as one of the major pillars. Here are a couple of on-page practices that will help you to achieve better results.
Descriptive Title
Each page of your eCommerce website should contain a descriptive title. Make sure that the title sounds natural and includes the target keywords necessary for the page. Try to place the primary keyword as close to the beginning of the title as possible. Also, make sure that the title does not exceed more than 60 characters.
Clickable Meta descriptions
As you might know, the meta description does not affect the SEO performance of your website in any way. However, you can use these little blurbs to influence potential customers. You may not realize it, but this simple trick can drastically improve the ranking of the page.
The professionals of SEO Agency India indicate that the meta description of the page should be alluring enough to garner clicks. Also, you should make sure that the meta tags are not more than 160 characters.
Structured Data
Inserting structured data on your various pages is one of the great methods to make sure that Google understands the content and structure of your page. When Google can understand your page better, it can rank the page higher.
According to the professionals of SEO Consulting Services, you can use a schema in your website as it is the format that Google loves. The best thing about schema is that it comes with hundreds of different types of markups, which includes reviews, offers, product descriptions, businesses, authors etc.
Content Matters
You must already know that high-quality content has the power to attract the attention of your audience. Not only that, content can keep your audience hooked to it. However, you should not write content without any proper goal in your mind. Make sure your content addresses the informational, navigational or transactional purpose.
Use different superior content-generating tools available in the market. For example, the skyscraper technique assists the businesses to locate the link generating high-quality content and helps them to promote it to the right channels. You can use this technique to earn backlinks and traffic for your website. However, never forget that you should optimize the content for SEO.
Enhancing the SEO performance of your eCommerce site and climbing the ladder of SERP is a necessary task that each retailer has to do. However, it is undeniable that implementing SEO is a difficult task for the layman. So, you should not fret about seeking help from the professionals of SEO Agency India when and if you need it.