Do you have an ecommerce business? Do you want to increase the number of online sales? Fortunately, there are hundreds of different ways to improve your online sales. You just have to know the tried and tested e-commerce SEO methods that can improve your sales.
In this article, we will be talking about some of these strategies that you can implement on your e-commerce website to increase your sales rate. Check it out.
Building a trusted relationship with your customers is the first and the key trick of driving the sales. If you break promises, fail to publish credible information, or provide false information to your customers; you will breach their trust. Once that happens, it is really hard for any business to rebuild trust and regain its position in the market.
If you don’t know how you can build trust, then check the methods the professionals of SEO Services use.
- Keep Your word: Never make promises that you can’t keep.
- Post Trust badges: Use the SSL certificate and other similar signs of trust.
- Transparency: Stay transparent and offer a vision about your company’s inner workings.
- Prompt Response: Promptly reply to the help of support questions of the customers.
- Cite Sources In Content: Never forget to give credit where it’s due.
- Show Off Customer Testimonials: It helps your potential customers to understand the quality of the product.
Focus on these practices and slowly, you will be able to build a trusted relationship with your customers.
Focus on The Target Audience
Understanding the requirements of your target audience is the best way to improve the number of sales. Do you have a buyer persona? If not, you should start creating one right away. It will help you to understand the target audience according to their likes, dislikes, income, demographics etc. The more information you add to your buyer persona, the easier it would become for you to reach your target audience.
Incorporate Product Videos
Professionally shot product photos give the customers an idea of the product that they are thinking about buying. However, a product video can encourage customers even more for buying the products. According to the studies, incorporating a product video enhances the chances of purchase by 144 per cent.
That does not mean you have to create videos for every product on your e-commerce site. You should focus on one or two best selling products and create videos featuring them. Apart from that, you can create a demo, explainer, testimonial, or how-to video depending on the types of product or the service you offer.
Don’t confine your videos in the boundaries of the website or youtube. You can also incorporate the videos in the emails to enhance the click-through rates.
Use Ad Extensions
Using ad extension is an e-commerce SEO trick that you should not forego. This feature helps you to make your ad bigger with more clickable places. The fun part is, you don’t have to spend an extra penny to get this extension. Instead, the extensions help you to boost your click-through rates. It also makes the jobs of the customers easier and helps them to find the products faster.
Improve Your Website’s User Experience
Form design, page layout, and mobile responsiveness; all of these factors influence the way the users navigate through your website. You don’t need any UX developer to improve the user experience of your website. By using the scroll maps and the heat maps available online, you can identify the parts of the website that the users are most likely to engage. You can also change the call to action placements, length of content, navigation placement, sidebar inclusions, etc. and see how people interact with the changes. This insight will help you to make informed decisions about your site.
Remove Friction Creating Elements on Checkout Pages
If your customer gets distracted, irritated, or confused at the checkout page, you can lose a sale. So, try to reduce the elements of frictions, like navigation menus, extraneous calls to actions, sidebars etc.
Figuring out the tricks of increasing sales simply depends on your ability to know and build relationships with your customers. All the above techniques of the SEO Services can help you to grow your sales, if you have a good product or service and if you are ready to offer commendable customer services.