Product image is the most vital part of any e-commerce website. Isn’t it?
So, how many times you have brought something online because of the good-looking and high-quality product images? And, this is where professional product photography becomes important!
Do not underestimate the importance of professional product photography services as images are the most important tool in selling your goods and services. We humans process information based on what we see. Studies have shown that we remember 80% of what we see and 20% of what we read.
Great images can increase your sales at an e-commerce store. Today, professional photography services have transformed e-commerce into the visual-first landscape. The 360-degree images and video content at the e-commerce store allow shoppers to experience the products with the same caliber of visual details which they expect to get in the stores physically.
No matter how amazing your products are, taking compelling and eye-catchy images of your products is critical to succeed. Industry experts say that online sales are projected to grow almost double by 2023. So, it’s time to ramp up your website’s visuals by considering professional photography services.
Logmetix is focused on understanding its customers’ requirements and delivering the best professional product photography solutions to generate opportunities for your business. We create professional photographs for your online store, Amazon Marketplace, and other online platforms like Shopify, etc.
Before moving further, let’s understand how professional photographs can boost your conversions and sales.
Why should you consider product photography services for your e-commerce site?
Here are the key reasons why product photography is important and why it is the secret weapon for your e-commerce success:
- High-quality images satisfy customer requirements: Today, shoppers’ expectations for product photographs are increasing. They want detailed product images before making their purchase. According to a survey, they expect six to eight images of every product. And, the lack of visual information of your product may break the deal. Professional photography services allow you to produce high-quality images that customers expect on the e-commerce store to make a purchasing decision.
- Build trust: Customer’s today not only want images, but they expect high-quality images to know about the product better. When you provide professional product photographs, you will gain a customer’s interest and trust instantly. We provide high-quality product images to help you win the trust of the viewers.
- Lets you create interactive images: Research shows that manipulating any image such as zooming improves the understanding of viewers about the product. With a feature like 360-degree photography, shoppers can rotate and zoom in on products in high-definition to visualize every single detail. This increases customer engagement and provides good visual information which has a positive impact on the buying intent.
- Hiring professional photography services will save your money and time: You might be thinking that a DIY approach is the fastest way to get images for your website. But it’s not the case! Choosing professional product photography services from experts will save your business time and allows you to use the resources in the most efficient way. The professional service provider will manage all the shooting, quality control, post-production, and editing part which are time-consuming. And, as mentioned above, quality matters for product photography. So hiring professional services rather than doing it on your own will guarantee that you will get the quality you want.
Conclusion
When it comes to marketing your products online, you may have heard the phrase “Content is King”. And, this is true! Photos are your content as they are a powerful and versatile form of content. The professional photographs on your website or e-commerce store will make your product more engaging. These images can be used to build your brand image on the social media platforms like Facebook, Twitter, Instagram, etc. By investing in professional product photography services, you can generate more revenue. Logmetix is a leading product photography company offering professional product photography services in multiple image sizes. Professional photographs are a must for all businesses. Be it real estate, lifestyle, or beauty products, we bet e-commerce product photography will be of great help. We hope that you now understood why strong product photography is important for any business.