In today’s world, creating engagement on Facebook is more important than anyone can ever imagine. Starting from the enterprises to the start-ups, everyone is spending time and money to create engaging content for their customers. More often than not the businesses create a budget for the ad campaigns and spend hundreds of dollars on these campaigns.
While these campaigns do bring some results, they do not generate true engagements for the businesses. According to the professionals of SMO services Company, there are marketing techniques that can help you to enhance the engagement in Facebook without making a hole in your budget. If you are trying to improve the engagement and failing miserably, here are the techniques that you can use to see some positive results.
Facebook Messenger Marketing
Yes. You can create engagement by using Facebook messenger marketing in the right way. For some reasons, most of the marketers do not take advantage of this unique marketing feature of Facebook. However, according to the professionals of Social Media Marketing Agency, this marketing technique presents perhaps the hottest opportunities of these days.
As there are not many marketers using this tool, by starting to use it, you will gain the first mover’s advantage as well. The messages of the messenger have an opening rate of 50%-80%. If you implement one of the free chatbot builders with these marketing campaigns, there is no doubt that you will be scoring sky-high CTRs and conversion rates.
The comment guard is a messenger feature of Facebook that allows you to add new people to your contact list when they comment on the posts of your Facebook page.
This is a magic weapon to enhance engagement. According to the professionals of SMO services Company, the flow of this tool goes in the following manner.
- You post something interesting on your Facebook page.
- People start commenting on your post.
- People who comment on the posts get the automatic private reply on the messenger.
- When they engage with the reply, they get added to your messenger contact list.
This is a simple and easy step that can help you to improve your social media engagements.
Click To The Messenger ads
Click to the messenger ads is a regular Facebook ad that comes with a twist. Instead of sending the customers to the landing page, you will be sending them to the Facebook messenger bot sequence.
Once the customers have started the sequence, they become a significant lead. You just have to talk to them about your products or services to bring them down through the conversion funnel.
Another tactic that you can use to improve the engagement is to invite the people personally who have commented on a post on your Facebook page. These tactics help you to target the audience that is engaging with your content. By inviting these people personally, you are enhancing the chances of improving the number of followers and the engagements on your posts in the future as well.
So, these are some of the basic hacks that professionals of Social Media Marketing Agency are using these days to enhance their engagement on Facebook. You can use these tactics as well and see whether the numbers take a positive turn for you as well.