Have you ever thought about why the landing page plays such an important role in your eCommerce website? Well, you may not know it, but the landing page is the one that drives the overall success of the online campaign you run.
The experts of Shopify development company India plans and curates the landing pages of the eCommerce website so that it boosts the conversion rates and sales of your business. The landing page drives the customers to buy the products or services they are after.
From all the above information, you can easily imagine how the design of the landing page is the key to achieve your marketing goal. So, you must hire the experts to complete the design of the landing page on behalf of your business.
In the following section of this article, we have elaborated some tips that can help you to build a killer landing page. Check it out if you are thinking about building the landing page on your own.
Identifying Your Customers
Identifying your customers and designing the landing page according to their wishes and demands is perhaps the first step of creating any landing page. To do that, you should first understand your audience well.
The professionals of Shopify eCommerce development company often try to understand the pain points, interests and frustrations of the audience to make sure that they can appeal to them directly.
Once you have a clear idea about your audience, it would always be easier for you to design the page layout. Having an idea about the mindset of your audience also helps you to create content for the landing page.
Talk about The Gains of The Customers
Do you think that your audience cares about the features of your products or services? Think again. The audience only cares about the benefits they get to reap from the products. So, while developing the landing page, concentrate on the benefits of the customers.
If you think that the long and explosive content draws the attention of your customers, you are dead wrong. The experts of Shopify development company India indicated that your audience does not like long drawn marketing content.
You should express the intent of your content within the first three lines of the write-up. Also, use short paragraphs while writing articles about products or the benefits of it. Precise, simple, and short copies always win the hearts of the audiences.
That being said, make sure that all the necessary information about your products and services is in the content. Highlight the important features with different fonts, bold texts, and different colors. It would help the visitor to understand the goal of the page within seconds of opening the page.
There is no doubt that CTAs drive results. That does not mean you should put as many CTAs as possible in your landing page. While the CTA helps you to achieve the goal of creating the landing page, too many of them can have a negative impact.
Multiple CTAs can confuse your audience and hurt the overall conversion rate of your eCommerce website. It is better to follow the footsteps of the professionals of Shopify eCommerce development and put only one CTA in your landing page, even though your instincts tell you to do otherwise.
This tip is a no brainer. But, still, we must mention this point in this list. You might not like it, but whether the visitor will convert depends largely on the first few seconds they spend on the page.
The experts point it out that 94% of the visitors get influenced by the design of the landing page. The quality of the design creates an impression of the overall quality of your products or services.
If your landing page is professionally designed, it will create a positive impact on the minds of your visitors, and they will assume that your products or services are of a higher quality as well.
Focus on the Headline
The visitors will not read every content of the page. But they will read the headlines that you keep on your landing page. So, be very careful about what you write there. Also, you should consider the main images before placing them on the landing page of your eCommerce website.
While all these tips will help you to design a good landing page, it will be difficult for a novice to attain a professional level in their first attempt. If you do not have the time to play the trial and error game, then consider hiring a professional Shopify development company India and stop worrying about all these issues.