Have you invested in Google AdWords and had a poor experience? You are not the only one. Google Ads are too expensive for most businesses and if you aren’t smart about it, you will lose your hard-earned money miserably.
It does not matter whether you are spending three figures of six figures on the Google Adwords campaign, to reap its benefits, you have to start with a solid base.
If you don’t know where to start, the following tips offered by the professionals of Online Marketing Services can help you. Check it out.
Create a Mobile-Friendly Landing Page
Just imagine, you have made an online purchase and arrived at the checkout page. Here, you had to zoom the page three times just to fill in your bank details. Would you be interested in completing the purchase? Even if you did, would you be returning on this website in the future?
As mobile traffic surpasses the numbers of desktop ones, it’s more essential for you to make sure that your landing page is mobile responsive. That means your site should be flexible enough to adapt to different breakpoints to offer intuitive services to the users across all devices. Your site should have a small loading time to slash down the drop off rates.
This is even more important to have successful AdWords campaigns. While running PPC, you have a short span to engage the users and drive-up conversion.
Improve The CTAs
Call to actions (CTA) is what compels the users to click on the link. Without the crispy and right CTAs, you will struggle to convert the users into your loyal patrons. Studies have shown that the best performing CTAs contain high-value phrases like shop, buy, and get. Change your CTA to boost conversion rates and get value for money.
Lead with Value
If you want your potential customers to click the link, you have to let them know about your business. It is always better to insert your key selling points in the headlines or the subheadings. To figure out the value proposition that resonates with your customers, you should take some time off. Find out your best value offer and insert it in your headlines to give your ad a more powerful appeal.
Leverage Social Proof
Social proof is the philosopher’s stone in the realm of online marketing that every professional of digital marketing solutions should use. The sad thing is, most of them omit it while furnishing ads on Google’s Adwords.
According to the studies, about 64% of people check reviews of the products on google before buying anything. Using this feature in your ad campaign is a no brainer. Just add the reviews in the ad with the help of online extensions to improve the conversion rates.
Align The Ad copy with the Landing Page
If you promise anything on the ad, you should offer the same on the landing page as well. This tactic is called a message match. While this might seem like a no-brainer, most marketers of online marketing services don’t check twice about it. This technique boosts the confidence of the customers and ensures about 212.74% increase in the conversion rate.
Focus On The Click-Through Rate
There’s simple math living in this factor. If you can boost the click-through rate, you will also be boosting the chances of heightened conversion rates. While the sound of it might seem easy, making it work might not be so. The professionals of digital marketing solutions follow a certain method to boost CTR.
To get a result like the professionals, you have to first check out the average CTR of the industry. Now, you have to find out where your CTR falls on the scale. If your CTR is lower than average, the first goal should be to match the industry average. If your rates are higher, then the sky is your limit. Here are some ideas to improve the CTR.
- Address searchers’ intent.
- Clean up the ad group.
- Make your ad copy more emotional and enticing.
- Use ad extensions to enhance the size.
- Use a softer conversion phrase, like get a quote.
- Use branded keywords.
Instead of becoming a money pit, Google Adwords should be an asset to your business and a constant source of your long term growth. However, gridlock happens. In that time, don’t hesitate to take the advice of the professionals of online marketing services to give some extra push and get even more conversions.