Are you trying to find a way to boost the organic traffic flow to your business? You are not alone. Most businesses out there want to traverse through a path of eternal growth which would help them to surpass their competitors. Well, the problem is, no matter what you do, the traffic flow of your website will flatten after a certain time. Even the most experienced professionals of the digital marketing company can’t help with that.
When you hit the organic traffic plateau, all you can do is take a step back and find a way to boost the numbers. We have made the task easier for you. In the following section, we have gathered a list of tried and tested digital marketing tactics that will surely boost your organic traffic. Read on to find out how.
Optimize Your Content for Search Intent
Even though there’s a stout algorithm that decides the rankings of your webpages, Google loves the web publishers who have the best content on the internet. So, creating top-quality content for your website instead of gaming the algorithm of Google is the best trick that you should follow.
If you ask the professionals of any web development company, they will tell you that part of Google’s algorithm ranks your content depending on the engagement metrics. For example, factors like direct traffic, organic traffic, total traffic, time spent on the site, click-through rate, bounce rate, brand mentions, etc. each plays a part in your final page ranking.
In short, you must create high-quality content to provide the answers the audience is trying to find. Use data, interesting findings and quotes in your content to make it more data-oriented and high value. Keep this momentum going, and your audience will soon start to expect more such high-value content from you.
Target High and Low Volume Keywords
Every professional of digital marketing solution companies knows that using high and low volume keywords is the only way to get a good rank in the search engine result page. It is hard to get a good rank by using only high volume keywords. The competition for such keywords is fierce. Using the low volume keywords, on the other hand, is much easier. However, to get the coveted results, you have to strike a balance between these two types of keywords and use them properly.
Use The Pillar-Cluster Model
Everyone these days search in Google to find out the answers to its queries. That is why Google has evolved its bots to recognize the typical connections across the queries of the users and surface them the content that is trusted and has the best answer.
To make sure that Google trusts the quality of your content, you can take the pillar-cluster approach. In this case, you have to create a single pillar page that offers a high-level overview of different topics and contains the hyperlinks of the cluster pages. On these cluster pages, you have to create content related to the subtopics of the pillar page. This will help you to direct Google that the pillar page is the authority topic.
Hyperlinking the customer pages in the pillar page will give them an organic boost if the pillar page gets a higher rank. If you use keywords in the content of the cluster pages, it can help you to boost the ranking of the pillar page as well.
Another benefit of this tactic is, it cleans up the infrastructure of the site and offer a better user experience to the visitors and makes it easier for Google bot to crawl the pages.
Create a Link Building Strategy
Professionals of most web development company create a network with pages that have higher domain authority. This helps them to request them to link our top quality content in their pages. You can also use this technique. Just make sure that the content is relevant to the referring website’s content.
The quirky thing about SEO is it always changes its shape. To survive, you should adapt to the changes as well. That’s why the professionals of the digital marketing company keep tabs on the changes and adapt to it. So, never settle for the status quo, as one day your growth might get stagnant.