One of the major challenges that the digital marketing professionals overcome every day is making successful ad campaigns on social media. The changing algorithm of Facebook, as well as the ever-increasing demands of people, makes it very tough for them to create a proper strategy.
This is especially true for the professionals who just have started their journey in this sector. It would help you if you get some help in the matter, isn’t it? That’s why the professionals of Facebook advertising agency have gone through the ad canon of Facebook and found some of the best strategies for you. Go through the following tips and find the diamonds that could make your existing Facebook ad strategy work so much better.
Use the FaceBook Canvas Ads to Create Immersive Effect
Have you seen the canvas ads of Facebook yet? Even though the functionality of the ad is interesting, the time it takes to create a canvas act gets really off-putting to the social media marketer. Now the question is, whether investing so much time in the canvas ads is worth it?
The statistics say yes. If you are able to plan Facebook advertising strategy and solution perfectly, this type of ad can enhance the engagement significantly.
Another big advantage of using this ad format is that it leads the customers to your products and lead forms. It simply helps the customers to bypass a complicated stage in the buying process while enhancing their overall experience.
Show Off Your Products with Facebook Carousel Ads
Carousel ads are perfect for many e-commerce products. You can use this ad type to showcase multiple parts of your products in a single swipeable format.
According to the professionals of Facebook advertising agency, the carousel ads enable the companies for displaying up to 10 different product images or videos. The CTAs can be different for each of the images as well.
The carousel ads are perfect for both mobiles and desktop and perfect for showcasing your products off to your potential customers. However, you should only choose this ad format if you are not planning on increasing your sales.
Page Post Engagement ads
Reaching your followers organically is a problem with Facebook. If you post something in your page it would only reach 20% of your followers organically. The page post engagement ads are a perfect fit for this problem. If your Facebook advertising strategy and solution is concentrating on engagement marketing, then this is the ad format that you should choose.
With the help of the engagement ads, you will be able to reach to the people who already liked your page. You can also choose the targeting options of Facebook to get your ad in front of a new segment of people.
Video ads
Let’s address the common question first. Should you use these ads or should you skip them?
Well, everyone is using it. So why should you stay behind? Also, video catches the attention of the potential customers better than a simple ad. Even though the time limit for Facebook Videos is 240 minutes, you should keep your video ad short and sweet to reap the maximum benefit.
That’s a wrap! With every algorithm, Facebook is trying to bring more variety to the ad campaigns, so that you can use the specific type of ads that matches your requirements completely. If you are still not sure about the types of ad that is best for your business, don’t hesitate to call Facebook advertising agency for help.