What do you think of the Google bot? Even the experienced professionals of SEO Agency India consider Google bot with a strange reverence that was reserved for the unknown power in the ancient world. Though this creates a dramatic effect, it hides the true nature of the bot and often oversimplifies it. If you are to become a revered SEO professional, you have to understand the mysticism behind the all-purpose Google bot.
Googlebot is a simple agent for the user. It identifies the requests you put on the search bars and tries to conjure up a response. The moment it gets the response, all its jobs are over, and the Googlebot moves away to request a new URL. The SERP that you see on the Google search page goes through a lot of processes and services well after that before appearing on your screen.
Most of the SEO professionals of SEO Consulting Services offer all the glory to the user agent. However, to get great results on SERP, you have to understand the heavy-hitter that lies underneath all these sparkles; the rendering process. It is the hidden construct that helps Google experience your website just like any human would do. This is what makes all the difference in the SEO world. So, if you want to make a name in this sector, you have to understand the rendering process and how you can use it more effectively.
What is Rendering Anyway?
It is the process using which the Google bot retrieves your web pages and runs the codes. This process helps it not only to assess the content of the website but also to check out the structure of your website as well. All this information is then used for comparing the content value of your sire with the content of other sites. Google also compares the things that you are searching for in the search bar and then creates the SERP for your perusal.
In even simpler terms, one can say that to get ranking in the search result pages, you have to get indexed. Indexing is impossible if your site is not rendered first. If your content is not rendered, it would not play any role in google’s understanding of your pages and elevating it.
How To Make Rendering More Effective?
Now that you have understood the rendering process, it is now time for you to know the ways professionals of SEO Agency India makes it work better.
Be Aware of the Way You Deliver Content
You have to use less client-side resources to make sure that Google bot can render your page more effectively. The chances of error simply enhance when you use the client-side resources.
Skip The Rendering Queue
Still, to make the most of it, you should understand that going 100% client-side or server-side would not offer you the coveted results. You should focus on sending the rendered content when it matters. You should try to define your page by using the page template to define the site.
Other elements, like the site footer, offscreen items, and supplemental content, can wait. Of course, you can use a JSON-LD in the initial HTML as a cheat sheet to Googlebot. But you have to make sure that the page contains information that users like as well.
Prioritize The Human Experience
Every day, a couple of AI-powered tools are getting invented for you to rank your site better. Use some caution while using all these new tools.
According to the professionals of SEO Agency India, if you are already using a handful of tracking pixels to measure the performance of your site, maybe you should give the new tool with the shiny features a miss. Instead, focus on elevating the human experience of your site. It will in the long run benefit you and your site positively.
All in All
There are no hard and fast rules about rendering. The most effective rendering process depends on the tools that you use. It also depends on your business goals. That does not mean you should stop in your tracks. To become a top professional of SEO Consulting Services, you have to be aggressively curious as well as flexible. This is the only way to achieve success.