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SEO Consulting Services

Why Does The Keywords Search Rankings Change So Often?

Posted on April 12, 2021May 3, 2021

Are you worried about the rapid fluctuations of keywords? Do you feel a blind panic about its ranking and find yourself constantly checking it? Then you have stumbled just on the right blog. Here, the experts of SEO Agency India have explained the reasons why the keywords fluctuate.

Checking it Every Day

Ask anyone, who is trying to lose weight, and they will tell you how counterproductive it is to weigh yourself every day. It is the same for the search engine rankings. If you keep checking the rankings of the search engines every day, it will be hard for you to get an accurate picture of your performance.

The professionals of SEO Consulting Services think that checking the ranking of your keywords too often makes you give knee-jerk reactions. These reactions can very well derail your entire SEO strategy. The best way is to check the ranking of your keyword once every week. It will give you enough idea about the conditions of the things and help you decide whether you should change the keyword or not.

Fluctuation Due to Competition

Most of the time, the ranking of the keywords fluctuates depending on the competition of the query. When the query is competitive, Google bots tend to crawl the site more often. If you are in the SEO Consulting Services for a long time, you must have heard about the bay algorithm. The sites that are running competitive queries often use baby algorithms to get the rank relevant to the topic. If that is what happens, then the ranking of the keywords is going to move around a lot. However, these rankings will settle down eventually and will bring you a more consistent result.

Rankings Are Not SERP

Do not confuse the keyword ranking with the SERP itself. Understand that at the end of the day, ranking is only the indication of your success. It is not success itself. Success of your Seo strategy depends on your leads, sales, email sign-ups, or other metrics. Instead of checking on the rankings of the keywords, you should check on those metrics daily.

These are some of the factors that you need to keep in mind if you are confused about the fluctuating rankings of your keyword. If necessary talk to the professionals of SEO Agency India to clear any confusion.  

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